The US paper and packaging giant is using its exclusive distributor for UK and Ireland Warren Board Sales to stock its Carolina C1S and C2S grades in the UK.
Carolina C1S and C2S are one- and two-sided coated boards, and can be used for greetings cards, book covers, direct marketing materials, brochures, catalogues and annual reports.
C1S is available in weights from 180gsm to 350gsm, while C2S is available from 195gsm up to 465gsm. Carolina is known for its brightness and whiteness values and has good fade resistance, according to the manufacturer.
The company said the current version of Carolina, sold in the US for five years, was suitable for high-end digital printers from the likes of Ricoh, Xerox, Canon, HP, Oce, Kodak and Konica Minolta.
Carolina is PEFC, while the mill is FSC and Sustainable Forestry Initiative certified.
International Paper commercial director for Coated Paperboard & Recycled Specialities, Michael Krüger, said: "Carolina has exceptional product qualities, not least its high brightness and whiteness values, which make it a product you can trust to provide a high-quality, exceptional and consistent reproduction, whatever the application."
Warren Board Sales managing director Kieran Ferguson added: "We've already seen a high level of interest in these new products with the high brightness and whiteness levels catching the attention of most users. With the depth of stock held in both products at our Leicester warehouse, we look forward to establishing the Carolina brand in the UK/Irish packaging and graphical markets."