Dewar’s blended Scotch whisky has announced the launch of its new visual identity and bottle design.
The new bottle design features bold colors, stoppers and seals, labeling, bespoke typefaces and product information, as well as carries individual statements of aging and provenance.
DEWAR'S new design is enhanced by the trefoil celtic truth knot, which has been embossed onto the glass of every bottle.
The new visual identity of Dewar's is expected to be introduced in this month in the UK, Spain, and Greece. Later, it will be expanded to other markets such as the US, Global Travel Retail, Russia, India and Lebanon.
DEWAR'S global category director John Burke said the TRUE SCOTCH coupled with new design is the way to connect with the past.
"Our new marketing campaign tells the story of the brand and the exquisite liquid in a real and tangible way, giving every consumer the opportunity to connect with DEWAR'S history," Burke added.